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Brand Interview is a session where SEOUL4PM meets directly with brand representatives to explore why global sellers should introduce this brand to their customers—and to hear exclusive sales tips that only the brand can share. We believe no one understands a brand’s true value better than the person who helped build and grow it.

The first brand we interviewed is Luvum. I chose Luvum because I wanted to introduce a brand that I personally use and genuinely know well. I have been using Luvum’s moisturizer, gel mask, and serum for over a year. The products are non-irritating, so I find myself reaching for them comfortably in every season.

This very point—creating a daily care brand that is easy to use without focusing on fast, aggressive results—was the starting philosophy of Luvum.

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With Lee Jung-hoon, COO of Luvum

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Benefit 1 | If you would like to learn more about LUVUM after reading this interview, Submit a B2B inquiry via the link for a chance to be one of 10 selected winners to receive a Hero PDRN Set (PDRN Gel Mask 5pcs/Box + PDRN Serum 1). Selected participants will also gain access to a brand meeting and distribution consultation.

Benefit 2 | Place your first Luvum order and get 3 SKUs free! The first 10 buyers will receive 3 Hero SKUs (5pcs each): Vitamin Serum, PDRN Serum, and Gel Masks.

Benefit 3 | LUVUM’s hero SKUs, the PDRN Gel Mask and Serum, are now available with a low MOQ. Explore them now!

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How did Luvum Begin?

Luvum started with the idea of creating a daily care brand that anyone can use safely, every day. Rather than developing products that deliver fast and potentially irritating results, we wanted to create skincare that feels comfortable to use while strengthening the skin barrier and building fundamental skin health over time.

Don’t consumers prefer immediate results?

Today’s customers no longer believe claims that their skin will dramatically improve the moment they apply a product. Instead, they trust products that gradually improve the skin barrier and can be used without irritation. With so many options available, it is essential to use a product consistently for a certain period of time to know whether it truly suits your skin.

Our biggest strength—and key selling point—is our low-irritation formula that is safe for daily use. All products undergo low-irritation testing. At the same time, we carefully monitor before-and-after results to evaluate visible skin improvements. This balance is why consumers trust Luvum more than products that promise instant but potentially irritating effects.

We heard you are very selective about ingredients.

All of our lineups are formulated with naturally derived ingredients from Korea. The key ingredient is naturally connected to each packaging color. For example, the Yuzu line, formulated with Goheung yuzu extract, features bright yellow as its key color. The PDRN line, containing Ulleungdo deep sea water, uses refreshing blue as its signature color.

Because we emphasize naturally derived ingredients, our packaging philosophy also aligns with clean beauty. Sustainability is a key consideration in our packaging production process, and we provide detailed recycling instructions in our online product descriptions.